Google says it’s trying…really…to get tough with online piracy, but actual evidence continues to tell a different story.
When is enough really enough? When will Google really do something to stop the flow of tainted money into its coffers? Why does the Silicon Valley behemoth still get a free pass when it comes to profiting off content theft? Why is OK that the company not only profits from piracy, but, in order to ensure the continued flow of money, actually PROVIDES online pirates with (free) infrastructure from which to operate their illegal businesses?
How is Google’s business model–by any measure–OK? When will authorities step in to strip Google of its “safe harbor” protections? Isn’t there ample evidence that, despite the lip-service and lobbying to the contrary, the company grows fat by stealing from the hard work of others? I suppose the current trend of inertia and avoidance will likely continue as politicians in Washington will be too busy playing games at Google’s new DC lobbying offices to actually take overdue action against the greedy Goliath.
Google dares to applaud its efforts in the fight against piracy boasting, “Google is a leader in rooting out and ejecting rogue sites from our advertising and payment services, and is raising standards across the industry.” Makes for a good talking point, but should score a big time four Pinocchio #FAIL.
If Google’s efforts against piracy constitute “leadership” then we really are in trouble. Google’s “leadership” on this issue is a charade, and actually should be characterized as this . If Google really wanted to raise standards across the industry it wouldn’t be difficult. If it can spend millions to build a shiny new lobbying center in Washington and spend millions more to wine and dine politicians, it can certainly spend a few bucks to hire more staff to review and remove Blogger sites engaged in online piracy and vet AdSense account holder’s regularly to make sure they are meeting “terms of service.” It could also easily provide advertisers with real data as to which sites displayed their advertising so these companies could be held accountable and provide a further line of defense against piracy profiteers.
For now, in case you need any reminder about just what a lousy job Google’s doing “raising standards across the industry” here’s just one more example of a Google-hosted Blogger website I came across today that features Google advertising alongside stolen movies. Google makes money. The advertisers gain customers. The creators get ZERO. It’s absurd.