Google’s “safe browsing” initiative is more bark than bite

Despite headlines, it’s still business as usual for Google — Piracy sites full of malware and deceptive ads top Google search

Last fall Google introduced a series of steps to strengthen its Safe Browsing initiative announcing it would include protection against, “social engineering attacks – deceptive tactics that try to trick you into doing something dangerous, like installing unwanted software or revealing your personal information (for example, passwords, phone numbers, or credit cards).
Sounds like a positive step against online piracy since malware and deceptive advertising is online piracy’s bread and butter right? WRONG…

Read More

Are more advertisers hopping aboard the anti-piracy bandwagon?

Is online ad industry becoming more accountable?  Yep, but there’s still (much) more to be done.

Some good news on the ongoing fight against ad sponsored piracy.  Today, Group M, a major player in global media investment announced efforts to ensure that their media partners become certified providers of, or follow anti-piracy advertising guidelines established by the Trustworthy Accountability Group’s (TAG).

Read More