Major brands’ billions allow YouTube to cash in on crap

Earlier this month I wrote a post asking why major companies allowed YouTube to place their ads adjacent to video clips of the WDBJ-TV that took place on during a morning show live shot.  The on-air murders were horrific and its bad enough to find YouTube cashing in on them by placing ads for the likes of Amazon, Netflix and others along side the clips.  What I didn’t know when I wrote the post was exactly how clueless advertisers are with regard to how their ad dollars are spent on YouTube.