This is an update to my post from last week. Google has now removed the 31 additional pirate URLs I reported. The total removed (since April) is 170. Some of the titles removed include re-uploaded versions of pirated films...Read More
Google looks the other way as piracy repeat offenders continue to flourish on Google Drive
I wrote a piece last May about Google’s failure to punish “repeat offenders” on its Google Drive platform so I thought I’d give you another update. Despite having sent DMCA notices for 64 pirated titles (and having them all approved for takedown) the Google Drive account remains active and online, illegally sharing hundreds of pirated films. Note that I sent the DMCA takedown requests over several weeks to repeatedly report the same account holder.
On paper, Google claims to punish repeat offenders. This from Google’s own Abuse program policies and enforcement document:
Respect copyright laws. Do not share copyrighted content without authorization or provide links to sites where your readers can obtain unauthorized downloads of copyrighted content. It is our policy to respond to clear notices of alleged copyright infringement. Repeated infringement of intellectual property rights, including copyright, will result in account termination. [emphasis added] If you see a violation of Google’s copyright policies, report copyright infringement.
Yet in reality, the company does nothing. And, to make matters worse, while Google refuses to enforce its own policy, the account holder basically says F-you and replaces 57 of those pirated movies that were removed with new links to download via Google Drive and offline sites (mostly Openload.co).
Why not make Content ID more accessible and transparent?
Much has been written about YouTube’s Content ID program, a fingerprinting technology that allows rights holders to find and claim their music or movies when uploaded to YouTube. The technology was introduced in 2008 in the wake of Viacom’s lawsuit against YouTube and since then has helped (some) creators mitigate the problem of piracy on the popular UGC (user-generated content) site.
Those who have access to the Content ID system can uploaded reference files and use a dashboard to choose how matches should be handled. They can be limited based on audio, video, and length. Matching content then can be blocked, removed, or monetized based on territorial rights.
Facebook finally joins YouTube in offering anti-piracy content detection tools
Facebook has been promising for some time to introduce tools that would allow rights holders to automatically detect and remove pirated content from its pages.
The company has endured a lot of bad publicity around the freebooting of viral YouTube videos on its pages, but Facebook’s also long been a place where pirated movies and music found a cozy habitat. That is–until now. I’ve recently begun to utilize this tool to manage Facebook DMCA takedowns and wanted to share my first impressions, but first a bit of background.
First of all, I’m thrilled that Facebook, with all its resources, has finally begun to take copyright infringement seriously. In introducing the new tool last month the Facebook development team explained why the company had finally stepped up:
A report in today’s Torrent Freak noted that content protection firm (anti-piracy) firm Muso recently released its annual Global Piracy Insights Report for 2016 so I was prompted to take a look to see what what’s new on the piracy landscape. According to the report there’s been a, “massive shift towards direct downloads for music content – growing by 31% in 2015” In addition the report found that “28% of all visits to piracy sites in 2015 were through mobile devises, up 8% during the year.”